SMS’s Communications Strategy Team worked much of this year to develop the strategic direction for our organization’s new brand identity package. Then the Michigan Main Street organization gave us three days of free consulting and creative work from Ben Muldrow, a partner in the Arnett Muldrow & Associates firm, who specialize in community branding.
We’re excited to unveil the new SMS logo, and you’ll soon be seeing many more manifestations of our rebranding work – including updated logo designs for our 2019 community events.
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